LUSH MEN Rebranding Proposal
My goal for rebranding Lush was to redefine ideas of masculinity to include self-care practices and reduce stigmas around not being a "real man" for doing so-called "feminine" activities like skincare.
My goal for rebranding Lush was to redefine ideas of masculinity to include self-care practices and reduce stigmas around not being a "real man" for doing so-called "feminine" activities like skincare.